7 Ways Branded Puzzles Can Engage Your Audience and Drive Brand Awareness

ByColin Southwell
branded puzzles

Jigsaw puzzles have been a popular form of entertainment for centuries, but they have also emerged as a powerful marketing tool for businesses and brands. Branded puzzles offer a unique and memorable way to promote a brand and engage with customers. Unlike traditional marketing materials, such as flyers or brochures, puzzles provide an interactive and engaging experience, allowing users to spend quality time with the brand and create a lasting impression.

One of the advantages of branded puzzles is their wide appeal, which ranges from children to seniors, making them an effective way to reach a broad audience. Branded games also have a long lifespan, often being passed on or kept for years, making them a long-term reminder of the brand.

Moreover, branded puzzles are versatile and can be used in a variety of ways, from promotional giveaways to fundraising efforts. They can also be sold as merchandise, generating additional revenue for the brand.

Branded Puzzles: Building your brand one piece at a time

Jigsaw puzzles have been a popular form of entertainment and relaxation for centuries, but they have also become an effective marketing tool for organizations and brands. Here are seven reasons why any organization or brand should use jigsaw puzzles to promote its brand:

Reason 1: Unique and Memorable

Branded jigsaw puzzles are a unique and memorable way to promote a brand. Unlike traditional marketing materials, such as flyers or brochures, jigsaw puzzles are interactive and engaging. They allow the user to spend time with the brand, creating a memorable experience that they will remember long after completing the puzzle. By providing an interactive and engaging experience, brands can leave a lasting impression on their audience, making branded jigsaw puzzles an effective tool for brand promotion.

Example:

A museum organization could create a branded jigsaw puzzle featuring one of its most popular exhibits or a unique aspect of its collection. For example, a museum of natural history could create a puzzle featuring a dinosaur skeleton, while an art museum could create a puzzle featuring a famous painting. By featuring a distinctive element of the museum’s collection, the puzzle would be instantly recognizable and memorable to anyone who has visited the museum. Additionally, including the museum’s logo or name on the puzzle would help to reinforce the connection between the puzzle and the museum’s brand.

Reason 2: Wide Appeal

branding

Jigsaw puzzles have a wide appeal, with enthusiasts ranging from children to seniors. This means that branded jigsaw puzzles can be used to reach a broad audience and promote a brand to people of all ages. Brands can take advantage of this wide appeal by creating puzzles that resonate with their target audience, ensuring that their brand is seen by a diverse range of potential customers.

Example:

A visual artist could use a branded puzzle to benefit from its wide appeal by creating a puzzle featuring one of their most popular artworks. This would allow the artist to promote their brand to a broad audience and engage with puzzle enthusiasts of all ages.

For example, a painter could create a puzzle featuring a reproduction of their best-known work, with the artist’s name and website prominently displayed on the box and puzzle pieces. The puzzle could be sold as merchandise on the artist’s website or at galleries, generating revenue and increasing brand awareness.

Reason 3: Long-Lasting

Jigsaw puzzles generally have a long lifespan, often being passed on to friends and family, or kept for years. Branded jigsaw puzzles can act as a long-term reminder of a brand, making them an effective way to keep a brand top-of-mind with customers and potential customers. By creating puzzles that are high-quality and durable, brands can ensure that their message is seen and remembered for years to come.

7 Ways Branded Puzzles Can Engage Your Audience and Drive Brand Awareness

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Reason 4: Versatile

Branded jigsaw puzzles can be used in a variety of ways, from promotional giveaways to fundraising efforts. They can also be sold as merchandise, generating revenue for the brand. This versatility makes them an effective tool for brands looking to promote their message in a cost-effective way while also generating additional revenue streams.

Example:

A National Park could create a puzzle featuring an iconic landmark or a popular trail within the park. The puzzle could be sold as merchandise in the park’s gift shop or online store, generating revenue for the park. The park could also use the puzzle as a promotional giveaway for visitors who complete certain activities within the park, such as a guided tour or a specific hike. This not only promotes the park’s brand but also incentivizes visitors to engage in more activities within the park.

Puzzles are also a great educational tool – creating a puzzle featuring the flora and fauna found within the park could be used in schools or as part of an interactive exhibit within the park’s visitor center.

Reason 5: Engaging and Relaxing

Completing a jigsaw puzzle can be a relaxing and meditative experience. Branded jigsaw puzzles can provide a calming and engaging activity that can help to promote positive associations with the brand. Completing a puzzle can be a relaxing and meditative experience, and branded puzzles can provide a calming and engaging activity that can help to promote positive associations with the brand.

7 Ways Branded Puzzles Can Engage Your Audience and Drive Brand Awareness

Reason 6: Affordable

Branded jigsaw puzzles can be a cost-effective marketing tool, especially when compared to more traditional marketing methods such as print or TV advertising. They can also be produced in smaller quantities, making them a viable option for smaller organizations or brands. Additionally, they are an affordable marketing tool when compared to more traditional methods like print or TV advertising, and can be produced in smaller quantities, making them a viable option for smaller businesses.

Example:

A popular theme park or tourist attraction could use branded puzzles as an affordable marketing tool. The attraction could create a puzzle featuring a famous exhibit or ride, and sell it in their gift shop as a souvenir. The cost to produce the puzzles would be relatively low, allowing the attraction to make a profit on each sale while still keeping the price affordable for visitors.

Reason 7: Unique Themes

A custom jigsaw puzzle with your organization’s brand can be created with unique themes that tie into the brand’s values, mission, or products. For example, a winery could create a puzzle featuring its vineyards or a museum could create a puzzle featuring artwork from its collection. This allows brands to create a more personal connection with their audience. By creating puzzles that are relevant to their brand, brands can better engage with their audience and build stronger connections with them.

Example:

A corporate could use a branded puzzle to benefit from its unique themes by creating a puzzle that aligns with the company’s values or products. For example, a company that sells outdoor gear could create a puzzle featuring a beautiful landscape or wildlife scene. By doing this, the company can promote its products while also creating a connection with customers who have an interest in outdoor activities.

Last Word

These are seven great reasons to power your brand building with Brand Puzzles. They can be a powerful marketing tool for any organization or brand and offer a unique and memorable way to promote a brand, are versatile, affordable, and have a wide appeal. By creating branded jigsaw puzzles with unique themes, organizations, and brands can engage with their audience in a more personal way, while also promoting their brand and generating revenue. If you are considering launching branded puzzles, reach out to us for more information on how Puzzle Unlimited can help.

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