As an artist or photographer, you pour your heart and soul into your work, creating beautiful pieces that inspire and delight. The challenge is generating income from your work. One way to do this is to make and sell jigsaw puzzles featuring your artwork.
Jigsaw puzzles have been around for centuries, providing entertainment and challenge to people of all ages. The market for jigsaw puzzles in the USA has experienced significant growth in recent years (see Statista). The COVID-19 pandemic has been cited as a major factor contributing to the surge in popularity, as people turned to puzzles as a means of entertainment and stress relief while spending more time at home.
As a result, the puzzle industry has seen increased innovation and creativity, with new designs and themes constantly emerging to meet growing demand. By creating puzzles that showcase your unique style and vision, you can tap into a niche market and build a loyal following.
Making and selling jigsaw puzzles can be an exciting and rewarding venture. Not only can you create something tangible and beautiful, but you can also connect with other puzzle enthusiasts and share your love of art and photography with the world. By choosing images that reflect your unique style and interests, you can showcase your creativity and express your vision in a new way.
But selling jigsaw puzzles isn’t just about the financial rewards. It’s also about the satisfaction of creating something that brings joy to others. With every puzzle you make, you have the opportunity to share your art or photography with a wider audience, connect with others who share your love of puzzles, and build a community of like-minded individuals.
In this article, we will explore why you should make and sell jigsaw puzzles featuring your artwork or photos. We’ll provide tips on how to choose a niche and target audience, create and design your puzzles, market and sell your products, and grow your business. So, let’s get started and turn your passion for art or photography into profit!
Why Make and Sell Jigsaw Puzzles: The Benefits
Making and selling jigsaw puzzles can be a fun and rewarding venture. Here are some of the benefits:
Turn Your Passion into Income
As an artist or photographer, you may be looking for ways to monetize your work. Making and selling jigsaw puzzles featuring your artwork or photos is an excellent way to do just that. By creating puzzles that showcase your unique style and vision, you can tap into a niche market and build a loyal following. Not only will you be able to turn your passion into income, but you’ll also have the satisfaction of knowing that your work is bringing joy to others.
Create Something Unique
Jigsaw puzzles are a popular form of entertainment, but by creating puzzles featuring your own artwork or photos, you can offer something truly unique. You can choose images that reflect your artistic style and interests, and design puzzles that are tailored to your target audience. This allows you to stand out in a crowded market and offer something that cannot be found anywhere else. Just like traditional prints, you can offer a “Limited Edition” puzzle. People are still buying your art, it’s just offered to them in a different way.
Work from Home
Making and selling jigsaw puzzles is a business that can be run from home. This provides a great deal of flexibility, allowing you to work at your own pace and on your own schedule. You can save on overhead costs, avoid long commutes, and have more time to focus on your creativity.
Express Your Creativity
Creating artwork with jigsaw puzzles in mind allows you to express your creativity in a new way. You can create images that inspire you, and design puzzles that challenge and engage puzzle enthusiasts. This is an opportunity to explore new techniques and experiment with different styles. People buy puzzles based on the puzzle image so you have a great opportunity to create the next “Best Seller”.
Build a Community
By selling jigsaw puzzles, you can connect with a whole new audience and expose your art to people who might not otherwise have bought it. Use puzzles to help establish your brand and build a community. This community can offer valuable feedback, support, and ideas for new designs. You can also participate in events and collaborate with other artists and businesses in your niche. Making and selling jigsaw puzzles can provide many benefits for artists and photographers. It allows you to turn your passion into income, create something unique, work from home, express your creativity, and build a community around your brand.
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Choosing a Niche and Target Audience
The great thing about being an artist or photographer is that you have a unique perspective and style that sets you apart from others. One good way to choose a niche is to consider the subject matter of your artwork or photos. Do you specialize in wildlife or nature scenes? Do you have a passion for landscapes or cityscapes? Or perhaps you focus on pop culture or abstract designs? By identifying a niche that aligns with your style and interests, you can create puzzles that appeal to a specific audience and help you build a loyal following.
Another consideration is the level of difficulty of your puzzles. Do you prefer creating easy puzzles that can be completed in a short amount of time, or do you enjoy challenging your customers with more complex designs? By identifying the level of difficulty that best suits your style and audience, you can create puzzles that stand out and appeal to puzzle enthusiasts of all skill levels.
Once you’ve chosen a niche, it’s important to identify your target audience. Who are the people most likely to be interested in your artwork or photos? Are they families with children, seniors, or young adults? By understanding the demographics and interests of your target audience, you can create puzzles that cater to their preferences and build a strong customer base.
You can also consider using social media platforms and online marketplaces to showcase your artwork and connect with potential customers. By creating a strong online presence and engaging with your audience, you can build a loyal following and promote your puzzles to a wider audience.
Nice and audience targeting is crucial to the success of your jigsaw puzzle business. By identifying a specific niche and creating puzzles that cater to the preferences of your target audience, you can create a strong brand and build a loyal following. So, take some time to consider your unique style and vision, and start creating puzzles that showcase your creativity and appeal to your customers.
Design Your Own Puzzles: It’s Easier Than You Think
When you are ready to move forward to design your own puzzles, you need to find a puzzle company that can work with you to realize your vision. That’s where we come in! PuzzlesUnlimited.com specializes in working with creative people to custom design and print jigsaw puzzles. We help you bring your artwork or photography to life in the form of a puzzle.
The process of working with PuzzlesUnlimited.com is easy and straightforward. First, you’ll need to provide us with your artwork or photographs that you want to turn into puzzles. Once we have these, we will work with you to determine the appropriate puzzle size, piece count, and packaging options that best suit your needs.
Once you’ve agreed on the details of your custom puzzles, PuzzlesUnlimited.com will handle the printing and manufacturing process. We use high-quality materials to ensure that your puzzles look great and are durable enough to withstand frequent use. You’ll be able to preview and approve a digital proof of your puzzle design before production, to make sure you are happy with the final result.
Overall, working with PuzzlesUnlimited.com is an easy and convenient way to outsource the production of your custom-printed puzzles. With their expertise in puzzle printing and manufacturing, you can be confident that your puzzles will look great and be enjoyed by puzzle enthusiasts everywhere.
Marketing and selling your puzzles
Once you have created your own range of branded puzzles, it’s time to start marketing and selling them. There are several strategies you can use to get your puzzles in front of potential customers and build a loyal following.
- Establish an Online Presence: In today’s digital age, having an online presence is essential. Create a website or online store to showcase your puzzles and make them available for purchase. Utilize social media platforms such as Facebook, Instagram, and Twitter to promote your puzzles and engage with customers.
- Collaborate with Influencers: Partner with social media influencers in the puzzle community to promote your puzzles to their followers. This can be a great way to reach a larger audience and build brand awareness.
- Participate in Craft Fairs and Events: Set up a booth at local craft fairs, art shows, and other events to sell your puzzles in person. This is a great way to interact with potential customers and get valuable feedback on your puzzles.
- Offer Discounts and Promotions: Offering discounts or promotions can incentivize customers to purchase your puzzles. Consider offering a discount on the purchase of multiple puzzles or running a limited-time promotion to drive sales.
- Build a Customer Base: Building a loyal customer base is essential for long-term success. Offer exceptional customer service and quality products to keep customers coming back for more. Consider offering a rewards program or referral program to incentivize repeat business.
- Leverage Reviews and Testimonials: Encourage customers to leave reviews and testimonials on your website or social media platforms. Positive reviews can be a powerful tool for building trust and credibility with potential customers. By using these strategies and building a strong brand, you can successfully market and sell your puzzles and turn your passion into a profitable business. Remember to stay creative, and innovative, and always put your customers first.
Market Testing to Discover Which Designs have the best chance of Success
PuzzlesUnlimited.com offers a unique opportunity for puzzle creators to test out their designs and get valuable feedback from their social media following. With their 3D visualizations of the puzzle box, you can showcase your designs on your social media platforms and engage with your audience to gauge their interest in your creations.
By posting images of your puzzle designs, you can encourage your followers to provide feedback and comments on what they like and don’t like about the design. You can also ask them to share their thoughts on the suitability of the chosen image, level of difficulty, or any other aspect that you want to consider before producing the final product.
This process can be a great way to validate your puzzle designs and ensure that you are creating puzzle products that your customers actually want. It also provides an opportunity for you to build a loyal following by engaging with your audience and incorporating their feedback into your puzzle designs.
Our 3D puzzle visualizations can be an invaluable tool for puzzle creators looking to test out their designs and engage with their audience on social media. By leveraging the power of social media, you can engage your audience, build a following of passionate puzzle enthusiasts, and ask for pre-orders for limited edition runs.
Managing and Growing your Puzzle Business
Running a successful business requires ongoing effort and strategic planning. Here are six key areas to focus on as you manage and grow your venture:
Inventory Management – As your business expands, it is essential to maintain effective inventory management practices to prevent stockouts or excessive stockpiling of unsold items such as puzzles. The efficient tracking of product levels and sales history can be achieved by implementing a simple inventory system. There is nothing worse than attending a weekend market or art show only to realize you could have doubled your sales ifg you had had enough inventory of puzzles.
Order Fulfillment – If you are selling your puzzles online, or from your own website, it’s important to provide excellent customer service by fulfilling orders promptly and accurately. Set up efficient systems for processing orders, packing puzzles securely, and shipping them to customers in a timely manner. Maintaining a customer database is also key to establishing repeat business opportunities.
Expansion and Innovation – Continuously expanding your product line with new designs and themes can help keep customers interested and attract new ones. Consider collaborating with other artists or businesses to create unique puzzles or exploring new printing and cutting technologies.
Marketing and Advertising – Even with in-demand products, effective marketing and advertising is essential to reaching new customers and growing your business. Utilize social media, email marketing, paid advertising, and other channels to promote your puzzles and attract new customers. Art show hand-outs in the form of a Postcard Puzzle is a great way to attract new customers.
Financial Management – As with all businesses, proper financial management is crucial for the long-term success of your business. Keep detailed records of your income and expenses, track your profit margins, and regularly review your pricing and cost structures to ensure that you’re operating profitably. Custom-branded puzzles offer great opportunities for profit but you need to understand what your margins are so you can invest in the required marketing.
Navigating Risks: Challenges and Solutions for Starting a Puzzle Business
Starting any business comes with its own set of risks, and the same goes for a puzzle business. Below are some of the common risks associated with starting your own puzzle business, along with solutions to mitigate these risks:
Solution: Before starting your business, make sure you have enough savings or financing to cover your initial expenses. Consider starting small and gradually expanding as your business grows.
Solution: Research the market thoroughly before starting your business. Identify your target audience and their preferences. Consider starting with a small product line and expanding as you gain more knowledge about the market.
Solution: Work with a reliable supplier such as PuzzlesUnlimited.com who has the skills and expertise to deliver a high-quality product.
Solution: Partner with a reliable shipping and logistics company. Have a clear and efficient system in place to manage orders, shipping, and customer service.
Solution: Differentiate your product by creating unique designs, offering high-quality materials, and providing excellent customer service. Consider collaborating with other artists or businesses to expand your product line.
Solution: Protect your intellectual property by filing for trademarks or patents where applicable. Monitor your brand and designs regularly and take legal action if necessary.
Wrap-Up and Conclusion
Making and selling jigsaw puzzles can be a rewarding and profitable venture for those with a passion for art and creativity. By choosing a niche and target audience, creating a range of attractive puzzle designs, and utilizing effective marketing strategies, anyone can turn their artwork into a successful business.
It’s important to manage and grow the business with care, taking into account potential risks and using the resources and expertise offered by PuzzlesUnlimited.com for puzzle design and production. With the rise in popularity of jigsaw puzzles and the ability to reach a global market through online sales, there has never been a better time to start your own puzzle business.
Remember to stay true to your passion, be patient with the process, and use your creativity to stand out in the market. So, don’t hesitate to make and sell jigsaw puzzles and take advantage of this fulfilling and profitable business opportunity today!
Founder and owner of TSG Products Inc., the Canadian company behind PuzzlesUnlimited.com and Jigsaw2order.com, one of the web’s oldest sites offering personalized, custom-made jigsaw puzzles since 2002.
With over 2 million puzzles manufactured and collaborations with thousands of artists, photographers, museums, and corporations, Colin’s expertise in the puzzle industry is unparalleled. His company, TSG Products Inc., is dedicated to producing high-quality jigsaw puzzles for customers worldwide, providing unique and creative products for the global market.